Why Salt and Stone

SALT AND STONE FINANCIAL PLANNING

The name Salt and Stone Financial Planning reflects both lifestyle and strength — two elements that shape the way we support our clients.

Salt symbolises our strong connection to the coast and the calm, balanced approach inspired by coastal living in the Merewether area for nearly three decades. It reflects clarity, perspective, and the importance of enjoying life while planning for the future.

Stone represents stability, reliability, and trust — the foundations of effective financial planning. It speaks to the long-term relationships we build with our clients and the solid strategies we put in place to help protect their financial security through every stage of life.

About Salt and Stone

Brad Rousell is the founder of Salt and Stone Financial Planning and an experienced financial planner in Merewether, with more than 20 years’ experience helping pre-retirees and retirees navigate the transition into retirement with clarity and confidence.

He specialises in retirement planning, supporting clients as they prepare for retirement and helping them stay on track once they’re there. Brad holds a Commerce degree and an Advanced Diploma in Financial Planning and is committed to ongoing professional development to ensure his advice remains current, practical, and appropriate.

25+ years

20+ years

Financial Planner

Financial Industry

Clients value Brad’s calm, approachable manner and his ability to explain complex financial concepts in plain English, so decisions feel clear rather than overwhelming. As a trusted retirement financial planner, Brad believes great advice isn’t just about technical strategy — it’s about helping people understand their options and feel confident making informed decisions. His approach focuses on practical, actionable strategies and long-term relationships built on trust, transparency, and tailored advice.

Brad welcomes the opportunity to work with clients seeking clear, thoughtful advice and long-term financial confidence.

Salt and Stone Financial Planning Pty Ltd ABN 55 693 360 413, trading as Salt and Stone Financial Planning is an authorised representative of GPS Wealth Limited ABN 17 005 482 726 holder of Australian financial services license number 254544 (“GPS”). GPS is owned by Count Limited ABN 111 26 990 832 of GPO Box 1453, Sydney NSW 2001. Count Limited is listed on the Australian Stock Exchange. The Information on this web page is not financial product advice and is provided for information only.